By Jasper Dayton • November 20
Think of your brand in terms of what your customer gains when it is viewed by each of his or her five senses-tasting, touching, hearing, smelling, and seeing. In a nutshell your brand is the result of everything your prospect’s senses can pick up on about you.
It’s How They See You
It’s the image you present at all times. From the company’s logo and color scheme all the way to the manner in which your employees dress. Think of what your colors portray. Are they giving the message you want to give?
It’s What They Hear About You
It’s what your prospects hear from and about you. From what they hear about you in the media to how your customer service team handles incoming complaints. Are former customers likely to speak kindly about you? Are you and your employees pleasant when you speak
It’s What They Feel About You
It’s the feeling your prospect gets in all their dealings with you. From their satisfied or unsatisfied interaction with you to the relationship building activities you carry out. Do customers and prospective customers feel they can trust you? Do they feel your honesty?
It’s How You Smell
It’s the pleasant or unpleasant scents that get associated with you covering everywhere from the scent of your product or facility, to even your employees. Do customers get a scent of cleanliness?
It’s How You Taste
And lastly it’s also the tastes that get associated with you. From the taste of your product (if it’s a product meant to be tasted) to the quality of coffee or tea you serve.
Understand Your Brand’s Sensory Package
Your brand encompasses everything about you. Hence you can see why it’s important to always put your best foot forward. Bottom line, branding is essential to establishing your identity in the marketplace and consistency is the key to effectivly accomplishing that. Take time to examine with your senses what message you are giving your customers. At BrandWorx Productions we call it yourBrand’s Sensory Package. From the moment they see your logo on the side of a truck, to when they call to set up an appointment to when they first walk in the door of your business. Understanding your client’s experience when doing business with you will help you attract your most profitable clients with their 5 senses.
Get the Simple 3 Step Image Check Up to see if your brand is working for you by attracting your customers 5 senses appropriately.