The Harmful Effects of Creative Overdose in Logo Design!

By Charlie John   •  

Originality and creativity is the seal of well-known logo designers. With the intention of creating a logo design that is striking and visually likable, you must go beyond the conventional modes of thinking. But overindulge of anything is all the time detrimental. Similar is the issue when employing creativeness in a logo design. By means of over-creative concepts in a logo can become complex and difficult to swallow.

So what happens when you employ overdose of creative elements into your identity? Either your logo will become hideous or your brand identity will fail badly. Subsequent are the results of creative exaggeration in a brand identity:

Causes Perplexity

A normal customer is not adequately capable of comprehending complex creativeness in a logo. Their major need of logo is to determine the identity of the company and their offered products and services. When you put in excessive luminous concepts into a single logo, you will cause a lot of perplexity and confusion among the customers.

Diverges the Meaning

With the exception of being eye-catching, another chief function of a logo is to communicate the business message to the intended viewers. But overly using creative concepts in a logo causes a diversion from the core meaning and customers are bound to get confused.

Complicated to Memorize

Customers merely retain those things which are easy and clear-cut to remember. All the big brands have unforgettable logos since their design is basic and straightforward. Accumulating excessive elements in a logo overstates the principle of the company. Chances are that customers will consider your business as pretentious.

Too Common

As reiterated a while back, the function of creativity is not limited to being special. It just has to be distinctive in a way that it becomes prominent for eternity. Every now and then, logo designers are worried about the deficiency of innovative ideas. As a result, they wind up overdoing the logo. Try to keep your emphasis on fewer design elements and instill creativity within them.

Mislays Focus

When you employ excessive creativity in your logo, it mislays the focus from the core subject. A logo containing too many design elements is bound to misconstrue the consumers as they will be lost with what to focus on. In retaliation, your logo design will lose the visual appeal and your brand identity will end up in the danger zone as the customers will start to dislike your corporate identity.

Always hire the best logo designers for your corporate identity.

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By |2018-09-01T20:03:07+00:00September 2nd, 2018|Branding, Creative, Latest Articles|

About the Author:

Jasper Dayton is the creative force behind BrandWorx Productions. A uniquely talented brand builder, Dayton specializes in logo design and corporate identity packages. Since 1999, this Madison native has assisted ad agencies, television stations, and marketing departments with graphics and animation. She particularly enjoys helping new companies get their first public image formed, that critical image that can make or break a new venture. She works with companies as diverse as the University of Wisconsin to one-person start-ups. Dayton believes that no matter what size a company is, consistent application of a corporate identity is absolutely critical for success. “Anything less than consistency spells confusion,” says Dayton. “All else being equal, a company with a strong, well-applied graphic identity will beat less well-identified competitors every time.” Her creative skills and inspiration are why BrandWorx Productions builds brands that work harder than you do.